You have probably heard of SEO, since it is quite a popular subject for business owners. It stands for Search Engine Optimization. SEO is the process used to increase the amount of traffic (or visitors) to a website. The goal is to get the website as high up in the search engine results (or ranking) as possible. The higher a website ranks in the results of a search, the greater the chance that people will visit that site. It has been proven that most people only click on the top ranking pages. Let's face it, nobody wants to scroll through tons of pages of search results. Therefore it is easy to understand why businesses want their websites ranking near the top of the search engine results.
You know when you go to your favourite search engine and type in a topic you'd like more information about, and usually the top few results contain the information you want? That's Search Engine Optimization (SEO) at work. Done right, SEO increases your website's visibility in search results, generating more visitors for your website. The higher your website ranks in search engine results, the better chance your target customer group will visit your website. It's a proven fact that people usually click on the results found on the first page of search engine results, and that's exactly where businesses want their websites to appear. With eXtremesurf developing and implementing your SEO strategy, your website will be exactly where it should be - (emdash) at the top of your potential customers' search results.