What is SEO?

SEO 3D text

You have probably heard of SEO, since it is quite a popular subject for business owners. It stands for Search Engine Optimization. SEO is the process used to increase the amount of traffic (or visitors) to a website. The goal is to get the website as high up in the search engine results (or ranking) as possible. The higher a website ranks in the results of a search, the greater the chance that people will visit that site. It has been proven that most people only click on the top ranking pages. Let's face it, nobody wants to scroll through tons of pages of search results. Therefore it is easy to understand why businesses want their websites ranking near the top of the search engine results.

You know when you go to your favourite search engine and type in a topic you'd like more information about, and usually the top few results contain the information you want? That's Search Engine Optimization (SEO) at work. Done right, SEO increases your website's visibility in search results, generating more visitors for your website. The higher your website ranks in search engine results, the better chance your target customer group will visit your website. It's a proven fact that people usually click on the results found on the first page of search engine results, and that's exactly where businesses want their websites to appear. With eXtremesurf developing and implementing your SEO strategy, your website will be exactly where it should be - (emdash) at the top of your potential customers' search results.

Understanding SEO

Each search engine uses a unique proprietary algorithm to create search results. They scan the internet for keywords, and then create indexes of these keywords and where they are to be found. And because there are many millions of websites on the internet you can see how great a challenge it is to get to the top.

Things to Consider

SEO is a science all of its own. There are so many things to consider. The elementary basics would be; submission to search engines, what keywords to use, and how and where they are to be placed in a website.The quality of the content and the code, and the design all play a role in page rankings.

Other Things to Consider

Perhaps the most important element is proper research and analysis. Once this ground work is done, then a proper SEO strategy can be put into place. SEO success is not achieved over night. It usually requires months of intense work, and on-going analysis.